Studio Director / Producer
Having worked as a freelance photographer already at the age of 18, Ulrika’s passion for the outdoors has been the driving force in most of her working career. Ulrika brings to LWimages her experience as Partnerships Lead at the Adventure Travel Trade Association (ATTA), where she developed and supported the European adventure travel industry, before moving on to become our Studio Director & Producer in February 2016.
What is the best adventure you’ve had?
In 2007 I became the first female who did a solo expedition along the whole Swedish coastline in a kayak. A journey of 2470 km that was filled with excitement, fear, wonderful encounters and amazing hospitality. It was one of the worst summers, weatherise in Sweden ever recorded , so it also made me appreciate bad weather and my own abilities when the conditions are working against me.
When you kayaked the coast of Sweden alone for 66 days what was the biggest thing you learnt?
Being the only one I could rely on when the need of making hard decisions arouse during the trip, gave me a lot of confidence in trusting my own skills and using my own judgement. I knew I was going to suffer, or succeed, depending on my own decisions. Before this journey, I had never been on an overnight kayaking trip on my own, so I wasn’t sure how I was going to stand being alone with my kayak and the sea for 66 days but I loved every minute of it.
You’ve worked with some of the world’s best specialist adventure tourism providers, what do you think LWImages offers them in terms of developing their visibility?
The LWimages Team has an amazing range of outdoor and photography skills that make us pretty unique I would say. Being able to handle a camera no matter if we’re on the highest mountain in the world or deep down in the oceans, we are able to provide our clients with imagery and content that will tell their story in an honest and beautiful way.
What would be your dream assignment?
Documenting seahorses in the waters outside the Philippines or portraying awesome female mountain guides in Nepal or being able to get inside of Alex Honnold’s head when he’s free soloing 1200 meters high rock faces or exploring the beauty and challenges of the nomads in Mongolia from the back of a horse or… there are so many exciting assignments out there I can not choose just one.